Exokim | Logo & Brand Identity Design
Exokim | Logo & Brand Identity Design
Xarbon [carbon + exchange] is a blockchain-based contact graph protocol; a fully decentralized network built specifically for tech-savvy Millennials.
Project scope: visual identity design, collateral, signage.
The main challenge was to create a brand image that stands out from competing blockchain brands and feels futuristic, yet practical. The result is a digital fluidity-inspired visual identity system that speaks directly to the tech-minded Millennials.
Brand attributes
Future, Global, Young, Decentralized.
A simple yet memorable logomark lends itself well across a wide range of applications, and the minimalist color palette carries through the rest of the identity system.
The underlying ‘digital droplet’ structure of the logo makes for an effective outdoor and indoor logo signage.