Exokim | Logo & Brand Identity Design
Exokim | Logo & Brand Identity Design
Aquagga (‘Aqua’ + ‘Quagga’) is an Alaskan-based water treatment technology company that destroys environmental contaminants with a bolt-on platform, which converts toxic wet waste to clean water. Aquagga is solving the “PFAS destruction problem”, which is currently a very hot topic within the industry.
Project scope: visual identity design, pitch deck design, stationery.
Brand attributes
Credible, reliable, geeky, impact-oriented.
A “quagga” is an extinct form of zebra. Zebra companies (in Venture Capital lingo) are defined as being collaborative, sustainable, and social-impact-minded.
The logo design combines a silhouette of zebra's head / stripes with water waves.
I designed a versatile visual identity system that includes layout variations, typography rules, color overlays and imagery principles.
In addition to the visual language, a 22-slide pitch deck was designed with a mission to showcase the company’s next generation water treatment technologies, and the positive impact that they bring to the world’s most precious resource.