Exokim | Logo & Brand Identity Design

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6 reasons why AI will not replace logo designers anytime soon

Artificial Intelligence (AI) has been rapidly advancing and revolutionizing various industries, including design. Many artists designers fear that AI might replace them in the future, and logo designers are not an exception. Is AI really a threat to the logo design industry? In this post, we’ll explore five reasons why I think AI will not replace logo designers in the near future.

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Kim BarsegyanComment
4 Personal Brands that Took Controversy to the Next Level

Controversy is one of the surest ways to stand out and generate attention and publicity towards your personal brand. When you express views or take actions that are controversial, it usually creates strong reactions from others, whether positive or negative. This can result in increased media coverage, social media engagement, and most importantly, build a following of supporters who appreciate your boldness and willingness to speak your mind.

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Kim BarsegyanComment
7 Different Types of Brand Identities

Branding has never been a one-size-fits-all concept. There are so many different types of brand identities that businesses can adopt, depending on their goals, values, and target audience. In this blog post, we'll explore some of the most common types of brand identities, and explore what makes each one unique.

By understanding the different types of brand identities, businesses can start creating a brand that resonates with their target audience and reflects their core values and mission.

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Designing an effective logo & brand identity system: The PROCESS

It heavily depends on the company size and ambitions of the brand, but creating an effective visual identity system can take anywhere from 4–8 weeks for a fresh startup to 2–6 months for a mid-size business and even longer for large corporations. Please note that I’ll be only covering professional work that stands the test of time, not some quick $15 clip art logo hacks.

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20 Secrets of Great Logo Design

Logo design is an essential part of any successful brand. They are the visual representation of the brand and play a crucial role in creating a brand identity. A well-designed logo can help establish trust, build brand recognition, and communicate your company’s values and mission.

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